Part 5 · Exchange rates and exports: the key to the Korean market · Lesson 23
What is an exchange rate? What USD/KRW at 1,400 means
The exchange rate is the 'price tag of one dollar'. When it rises, the dollar gets more expensive and our won gets weaker.
QToday's question
The news says 'the exchange rate rose'. So did our money get stronger or weaker?
When you hear "the exchange rate went up," it can sound like good news. Yet the same day's headlines say "the won plunges in value." The number rises while the value falls, and that confuses everyone at first. In this lesson we build up step by step, starting with exactly what the exchange rate is the price of.
MAPLearning map for this lesson
We build it up in three steps. At the end of each step, a 'Quick check' lets you test your understanding before moving on.
In Lesson 3 you learned that demand and supply set prices. The exchange rate is the price of a product called the "dollar," so it moves by the same logic. Purchasing power from Lesson 7, the overseas sector from Lesson 2, and net exports from Lesson 4 all come back today.
- STEP 1 · Core conceptThe exchange rate is the dollar's price tag
You can explain what "USD/KRW 1,400" means, and why a higher exchange rate, a stronger dollar, and a weaker won are all the same story.
- STEP 2 · Understanding the mechanicsHow exchange rates reach daily life and companies
You can calculate how online purchases from abroad, an exporter's won revenue, and import prices change when the exchange rate moves.
- STEP 3 · Real-world applicationReading the 45-year USD/KRW chart
You can find the exchange-rate spikes of 1997, 2009, 2022 and 2026 on the chart, and read exchange-rate news in connection with stocks.
STEP 1The exchange rate is the dollar's price tag
Once you see the exchange rate as a "price" rather than a "number," most of the confusion disappears. First, decide what it is the price of.
Easy analogy · Dollars sold at the market
Imagine a "dollar shop" in your local market. The price tag in front says "1 dollar = KRW 1,400." If it was KRW 1,300 yesterday and KRW 1,400 today, the dollar has become more expensive.
So what about our money? Yesterday KRW 10,000 bought 7.7 dollars; today it buys only 7.1. When the price of the dollar rises, the same won buys fewer dollars. That is what a "weak won" means.
The dollar shop is a hypothetical situation to aid understanding. The actual exchange rate is set in the interbank foreign exchange market.
What does USD/KRW 1,400 mean?
The is the ratio at which two countries' currencies are swapped. In Korean news, "the exchange rate" on its own usually means USD/KRW. "USD/KRW 1,400" means you need KRW 1,400 to buy 1 dollar. In other words, the exchange rate is the won price tag on a product called the dollar.
Seen this way, the principle you learned in Lesson 3 applies directly. When more people want to buy dollars, the price of the dollar, that is, the exchange rate, rises; when more people want to sell dollars, the rate falls. We look at who buys and sells dollars, and why, in the next lesson.
It also helps to know the notation. In the foreign exchange market, the same rate is sometimes written "USD/KRW 1,400." It shows how many units of the second currency (won) one unit of the first currency (dollar) is worth. The order is the opposite of the Korean "won-dollar" notation, so it is easy to mix up, but both mean the same thing: "1 dollar = how many won."
Four ways to say the same thing
Exchange-rate news is hard to follow because the same phenomenon is described with several different words. Everything in the same row of the table below means the same thing.
| USD/KRW exchange rate | The dollar is | The won is | Other expressions |
|---|---|---|---|
| 1,300 → 1,400 (up) | Strong | Won , "exchange rate surge" | |
| 1,400 → 1,300 (down) | Weak | Won appreciation, "exchange rate plunge" |
There is one trick to remember: the exchange rate is the price of the dollar. When the price rises, the item (the dollar) has become scarcer, and the strength of the money used to buy it (the won) has become relatively weaker.
There are exchange rates for currencies other than the dollar too
There are exchange rates between every pair of currencies. The won/yen rate is usually quoted as "won per 100 yen," and the won/euro rate as "won per 1 euro." The yen is quoted in bundles of 100 because one unit is worth so little. At KRW 900 per 100 yen, a JPY 10,000 hotel night in Japan costs KRW 90,000.
Even so, the most important rate in investing news is USD/KRW. Most of Korea's import and export payments are made in dollars, commodity prices such as crude oil are quoted in dollars, and foreign investors' returns are usually calculated in dollars. That is why this lesson and the next one focus on USD/KRW. For reference, a won rate against another currency is usually set by multiplying "that currency's dollar rate" by USD/KRW. So on days when the dollar strengthens worldwide, the yen and the won often weaken together.
KRW 900 per 100 yen is an example number used to show the calculation.
Quick checkYesterday USD/KRW was 1,380 and today it is 1,350. Did the won get stronger or weaker?
STEP 2How exchange rates reach daily life and companies
Now let's follow whose wallet changes when the price tag changes. You will see it right away if you change just a few numbers.
See it in a picture: the exchange rate scale
Move the slider or press a button. The left plate is 1 dollar, and the right plate is the won you swap for that 1 dollar. The cards below show the change versus the base rate of 1,300.
1 dollar = KRW 1,300This is the base rate
A hypothetical example that calculates only the exchange-rate effect, excluding tariffs, fees and freight.
Press "KRW 1,400." The price of overseas purchases and of crude oil rises 7.7%, increasing the burden on consumers and on companies that import oil. Conversely, a company that sold a car for $30,000 receives KRW 3 million more in won for the very same car. The same exchange-rate change is a cost for some and a gain for others.
Three paths: consumers, exporters, and prices
- Consumers and travelers: A weak won makes overseas travel, study abroad and overseas online shopping more expensive. The you learned about in Lesson 7 shrinks abroad.
- Exporters: Revenue earned in dollars becomes larger when converted to won. They also gain room to lower their dollar prices while keeping their won prices. This is why exchange rates matter in a country like Korea with a large share of ( in Lesson 4). Who gains how much is weighed on a scale in Lesson 25.
- Import prices and consumer prices: Because crude oil, grain and parts are bought in dollars, a weak won raises import prices. Over time this burden spreads to gasoline and food prices and tends to push up the you learned about in Lesson 8. That is why central banks also watch the exchange rate when setting interest rates.
Percentages depend on the base
- Dollar basisKRW 1,300 → KRW 1,400: (1,400 − 1,300) ÷ 1,300 = dollar price +7.7%
- Won basisDollar value of KRW 10,000: $7.69 → $7.14 = won value −7.1%
- SummaryThe same KRW 100 move gives slightly different numbers: "the dollar became 7.7% more expensive" versus "the won became 7.1% cheaper"
Even if the news shows both "won value down 7%" and "exchange rate up 7.7%," both are correct. They differ only in which currency the division is based on. The bigger the move in the exchange rate, the bigger this gap.
Common misconceptions
- "A rising exchange rate is a good thing?"
- The number going up sounds like good news, but it means the won is getting weaker. It generally helps exporters, but import prices and the cost of spending abroad go up. Whether it is good or bad depends on "whose side you are on."
- "A weak won means the Korean economy is bad?"
- Not necessarily. When US interest rates rise or the dollar strengthens worldwide, the won weakens regardless of the Korean economy. We separate these causes in the next lesson.
- "An exchange rate of 1,400 is always a crisis?"
- What matters is how fast and why it moved, more than any particular number. As prices and the economy have grown, what counts as a "normal" exchange-rate level has also changed from era to era.
Quick checkIf the exchange rate goes from 1,300 to 1,500, how much does the won revenue of a company that sold $50,000 worth of semiconductors increase?
STEP 3Reading the 45-year USD/KRW chart
Now let's look at the path the actual exchange rate has taken. Tap the chart to see that month's average rate.
USD/KRW monthly average (Apr 1981 – Sep 2026, KRW)
USD/KRW monthly average (Jan 2015 – Sep 2026, KRW)
Tap the chart or swipe a finger across it.
Source: US Federal Reserve FRED EXKOUS (monthly average, New York noon basis) and DEXKOUS (daily), retrieved 2026-10-05. Daily highs are on a Seoul foreign exchange market basis, cross-checked against reports from the Bank of Korea, Yonhap News and The Korea Herald. Seoul market quotes and FRED figures can differ by a few won.
Four spikes
- 1997 Asian financial crisis: The rate, in the mid-KRW 800s at the start of the year, soared to the KRW 1,960s in a single day by year-end (Bank of Korea daily high KRW 1,964.8). On a monthly-average basis, the highest was KRW 1,707 in January 1998. It was the price of the dollar more than doubling as the country ran short of dollars. Afterward, Korea greatly increased its .
- 2008–2009 financial crisis: As the whole world rushed into the safe dollar, the rate reached a monthly average of KRW 1,450 in March 2009 and KRW 1,597 intraday.
- 2022 strong dollar: As the US raised its policy rate rapidly to contain inflation and Korea's trade balance turned to a deficit, the rate hit KRW 1,444.2 intraday on Oct 25.
- June 2026: Foreign selling of Korean stocks, a prolonged Middle East war and stronger-than-expected US jobs data coincided, and on June 5 the Seoul daytime close was KRW 1,539.1, with overnight trading above KRW 1,560. That was the highest level in about 17 years, since March 2009. Afterward the won strengthened quickly on strong semiconductor exports, falling to KRW 1,349.5 intraday on Sep 4.
The four episodes have something in common. The exchange rate usually moves a little at a time, then jumps sharply over a short period when dollars run short or anxiety grows. And once the crisis passed, much of the move was reversed. What drives such moves is broken down in Lesson 24 into rate differentials, the trade balance, and risk-off sentiment.
The 1997 start- and end-of-year figures are based on FRED DEXKOUS daily data (1997-01-06: KRW 845.5; 1997-12-23: KRW 1,960) and Bank of Korea high-point data. The 2009 intraday high is based on The Korea Herald (2026-06-06), 2022 on Yonhap News (2022-10-25), and 2026 on Yonhap News (2026-06-05), The Korea Herald (2026-06-06) and Yonhap News TV (2026-09-04).
For stocks: the same exchange rate, different knobs
You can read the exchange rate through the two knobs from Lesson 1. A weak won mainly turns the earnings knob in different directions by sector. Exporters that sell in dollars see their won profits grow, while companies that buy raw materials in dollars see costs rise. At the same time, if the weak won arrives together with worries about rate hikes or foreign capital outflows, the multiple knob can fall too.
| News headline | What it means | Price dial |
|---|---|---|
| "USD/KRW breaks above 1,500" | Weak won, strong dollar | Earnings ± Exporters see higher won revenue; companies that import raw materials see higher costs |
| "Foreign investors net sell as the won plunges" | Returns on Korean stocks, converted into dollars, shrink | Multiple − A supply-and-demand burden on the whole market. We cover it in detail in Lesson 27 |
| "Strong won eats into overseas stock returns" | Converting dollar assets back into won yields less money | Won-denominated gains of overseas stock investors fall. You can check this in Lesson 28 and with the FX return calculator |
You can see today's USD/KRW level and the direction of the last 3 months under the current phase on the Macro Map, and whether a weak won is generally favorable or unfavorable by sector on the "Weak won" row of the Impact Map.
Not always. Even an exporter gains less from a weak won if it buys many raw materials and parts in dollars or carries a lot of dollar debt. Also, exchange-rate effects reach earnings a few months later, so it is hard to call the direction of a stock price from a single day of exchange-rate news.
Quick checkThe exchange rate that was in the KRW 1,530s in June 2026 fell to the KRW 1,350s in September. How did that affect the won returns of someone holding US stocks?
✓What we learned today
- The USD/KRW rate is the won needed to buy 1 dollar. KRW 1,400 is a price tag saying "1 dollar = KRW 1,400."
- Higher rate = stronger dollar = weaker won (depreciation). When the number rises, the strength of our money weakens.
- When the rate goes from 1,300 to 1,400, the dollar's price rises about 7.7% and the dollar value of the won falls about 7.1%. The same change gives different percentages depending on the base.
- A weak won raises exporters' won revenue, but it raises import prices, which burdens consumers and companies that buy raw materials from abroad.
- USD/KRW jumped sharply in 1997 (daily highs in the 1,960s), 2009, 2022 and June 2026 (intraday in the 1,560s). When you see exchange-rate news, start by asking "who benefits and who is burdened?"
If the exchange rate is the price of the dollar, who sets that price? In the next lesson we check three forces that move the exchange rate with real data: the Korea-US rate differential, the trade balance, and the rush into dollars during crises.
Quiz5-question quiz
Pick an answer and it's graded right away with an explanation.
Q1. Which best describes the meaning of "USD/KRW 1,400"?
The USD/KRW rate is the won price tag of one dollar. At KRW 1,400, swapping for 1 dollar costs KRW 1,400.
Q2. USD/KRW rose from 1,300 to 1,450. Which expression means the same thing?
A higher rate = a more expensive dollar = a strong dollar = a weak won (depreciation). When the number rises, the won's strength weakens.
Q3. When the exchange rate rises from 1,300 to 1,400, who is most likely to lose out?
Those who must buy something in dollars pay more won for the same item. Conversely, those who receive dollars or hold dollar assets see their won-converted amounts rise.
Q4. When the exchange rate goes from 1,300 to 1,400, by roughly what percent does the amount of dollars that KRW 10,000 can buy shrink?
KRW 10,000 ÷ 1,300 = $7.69, and KRW 10,000 ÷ 1,400 = $7.14. On a won basis it falls about 7.1%. That is slightly different from the 7.7% rise in the dollar-denominated price.
Q5. Which statement about the actual USD/KRW record is correct?
USD/KRW jumped sharply during crises and strong-dollar periods. 1997, 2009, 2022 and June 2026 are the typical episodes, and after the crises passed, much of the move was reversed.
NextTerms · Next lesson · Related tools
The rate at which the currencies of two countries are exchanged. USD/KRW 1,400 means it costs 1,400 won to buy 1 dollar.
Weak wonWeak wonA rise in USD/KRW, that is, a fall in the value of the won. It is generally favorable for exporters.
Strong wonStrong wonA fall in USD/KRW, meaning the won's value rises so the same won can buy more dollars. Also called won appreciation.
Won depreciation / appreciationDepreciation / AppreciationA fall in the won's value is called depreciation (the exchange rate rises), and a rise is called appreciation (the exchange rate falls). It means the same as a weak or strong won.
Foreign exchange reservesForeign exchange reservesForeign-currency assets such as dollars that the Bank of Korea and the government stockpile to prepare for crises. They act as an emergency fund when the foreign exchange market is shaken too violently.
Purchasing powerPurchasing powerThe amount of goods and services the same money can buy. When prices rise, purchasing power shrinks in a compounding way.
ExportsExportsSelling goods and services made at home to other countries. Money from abroad comes in as sales for domestic companies. Korea is a country with a large export share, about 41% of GDP (2023).
Net exportsNet exportsExports minus imports. What overseas buyers take of our output is added to GDP, and what we buy from abroad is subtracted.
CPIConsumer Price IndexThe main price indicator showing changes in the prices of goods and services households buy. It is usually released as the rate of increase versus the same month a year earlier.
DemandDemandThe quantity that people want to buy at a given price. Normally, as the price rises, the quantity demanded falls (the law of demand).
SupplySupplyThe quantity that sellers are willing to sell at a given price. Normally, as the price rises, the quantity supplied increases (the law of supply).
Put what you learned to use right away
FX return calculator→Macro Map→Overseas stock capital gains tax→This is educational material and not investment solicitation. There is no guarantee that past relationships will repeat in the future.