Part 3 · Income statement: a year's report card · Lesson 14
Operating profit: the core business's true ability
What is left after subtracting both the cost of goods and SG&A from revenue is the strength of the core business. We'll also look at why profit can swing far more than revenue for the same change in sales.
QToday's question
A company said to have grown revenue 10% saw its operating profit rise 50%. How can profit move several times more than revenue?
The secret lies in fixed costs, the costs that stay the same even when revenue grows. In this lesson we start with what operating profit subtracts, then build step by step up to why profit swings more than revenue.
MAPLearning map for this lesson
We build it up in three steps. At the end of each step, a 'Quick check' lets you test your understanding before moving on.
In Lesson 12 you learned that the income statement is a staircase running from revenue down to net income, and in Lesson 13 how a 40% gross margin is built. This lesson covers the next step of the staircase: operating profit, what remains after SG&A. You already got a taste of operating profit as the power to cover interest in the interest coverage ratio of Lesson 10. The story of industries whose profits swing sharply with the economy connects to Learn (Economics) Lesson 5.
- STEP 1 · Basic conceptsOperating profit is what the core business leaves
Know what is, and calculate and using Robin Bakery's numbers.
- STEP 2 · Understanding the mechanismOperating leverage created by fixed costs
Separate from variable costs, and explain why operating profit changes so much when revenue changes only a little ().
- STEP 3 · Applying itComparing with industry averages
Set it next to Bank of Korea industry averages to judge whether the core business is strong "for its industry," and interpret earnings news.
STEP 1Operating profit is what the core business leaves
It is the third step of the income statement staircase. First make sure you know exactly what is subtracted to get this number.
When a bakery owner finishes a year of business and asks, "How much did I keep this year?", the first number that comes to mind is operating profit. Subtract the cost of making the bread (cost of goods sold) from the money earned selling it (revenue) and you get gross profit. In Lesson 13, Robin Bakery's gross profit was KRW 4.8 billion, a gross margin of 40%. But making bread is not the only cost. Store staff salaries, store rent, advertising and head-office running costs are separate. The costs of selling goods and running the company are called , or SG&A for short.
What is left after subtracting SG&A from gross profit is . Things unrelated to the core business, such as interest, exchange rates, or money from selling land, are not included yet. That is why operating profit is often called "the true strength of the core business." Korean income statements show operating profit on its own line, which also makes it easy to compare companies.
Where did the KRW 3.3 billion of SG&A go?
| SG&A item (fictional) | Amount | What it is |
|---|---|---|
| Sales labor costs | KRW 1.3 billion | Salaries of store and head office staff |
| Rent | KRW 800 million | Monthly rent for stores and offices |
| Advertising | KRW 400 million | Social media ads, new product promotion |
| Depreciation expense | KRW 200 million | Usage of equipment such as store interiors and registers (Lesson 7) |
| Other | KRW 600 million | Delivery fees, card fees, electricity, etc. |
| Total | KRW 3.3 billion | 27.5% of revenue |
The KRW 7.2 billion of cost of goods sold also contains KRW 1.7 billion of factory labor and KRW 800 million of oven depreciation (Lesson 13). Keep in mind that even for the same kind of labor, the pay of the person baking the bread goes to cost of goods sold, while the pay of the person selling it goes to SG&A. Companies draw this line a little differently, so comparing gross margin alone can mislead. Operating margin is the number after both costs are subtracted, so it is less affected by such differences.
You cannot tell on its own whether an operating margin of 12.5% is high or low. You need something to compare it to. Dark Cloud Electronics (fictional) has had revenue of KRW 24 billion and operating profit of KRW 800 million for 3 years, an operating margin of about 3.3%. Its revenue is twice Robin Bakery's, but the money it keeps from the core business is only a bit more than half. As we'll see in Part 4, this company is not even receiving that thin profit as cash.
Quick checkRobin Bakery raised advertising from KRW 400 million to KRW 700 million while revenue stayed the same. What are the operating profit and operating margin?
STEP 2Operating leverage created by fixed costs
Now it's time to answer today's question. Let's split costs again into those that move with revenue and those that stay the same.
So far we have split costs into cost of goods sold and SG&A. This time, let's split them by a different criterion. Some costs rise every time you sell one more loaf, and some costs go out even if you sell no bread at all. The former are and the latter are . Raw materials such as flour and butter are variable costs, because the more bread you bake, the more you use. Store rent, staff salaries and depreciation on the ovens do not shrink when less bread sells, so they are fixed costs.
To keep the math easy in this lesson, we'll assume that only Robin Bakery's KRW 4.3 billion of raw materials is a variable cost, and the remaining KRW 6.2 billion (labor 3.0, rent 0.8, depreciation 1.0, advertising and other expenses 1.4) is all fixed. In reality some SG&A, such as delivery fees, also moves with revenue, but this is enough to see the principle.
What happens when revenue grows 10%?
Suppose revenue grows 10%, from KRW 12.0 billion to KRW 13.2 billion. Raw materials rise 10% along with revenue, from KRW 4.3 billion to about KRW 4.73 billion. Fixed costs of KRW 6.2 billion stay the same. Operating profit is 13.2 − 4.73 − 6.2 = about KRW 2.27 billion. Revenue grew 10%, but operating profit grew about 51%, from KRW 1.5 billion to KRW 2.27 billion. Of the KRW 1.2 billion of extra revenue, KRW 430 million went to raw materials and the remaining KRW 770 million was kept entirely as profit, because the fixed costs had already been paid.
The reverse happens in exactly the same way. If revenue falls 10% to KRW 10.8 billion, operating profit becomes 10.8 − 3.87 − 6.2 = about KRW 730 million, a drop of about 51%. This phenomenon, in which fixed costs magnify a change in revenue several times over in operating profit, is called . Like a lever, a small force produces a large movement.
Now (revenue KRW 12.0 billion)
After the change
This is a simple model built from fictional company numbers. We assume only Robin Bakery's KRW 4.3 billion of raw materials is a variable cost and the other KRW 6.2 billion is fixed. The "light structure" is a fictional company with the same KRW 12 billion of revenue and KRW 1.5 billion of operating profit, but with contract manufacturing instead of a factory, so variable costs are KRW 8.5 billion and fixed costs KRW 2.0 billion. Fixed costs are assumed to stay the same when revenue changes.
Both companies have the same operating profit of KRW 1.5 billion this year. But if revenue grows 20%, Robin Bakery's operating profit more than doubles, while the light-structure company's grows by only about half. If revenue falls 20%, Robin Bakery slips into an operating loss, while the light-structure company still makes a profit. A company that owns its factory and equipment does well in booms and poorly in downturns. That is why profits in equipment-heavy industries such as semiconductors, shipbuilding and airlines swing so widely with the economy. The cyclical industries from Learn (Economics) Lesson 5 have exactly this kind of structure.
Common misconceptions
- “Revenue grew 10%, so profit should grow about 10%, right?”
- Not so. A company with large fixed costs sees profit move far more than revenue. Conversely, if raw material prices rose at the same time, profit can fall even as revenue grows. You need to check revenue growth and operating profit growth separately.
- “Operating profit jumped, so the company has fundamentally improved?”
- A company with high operating leverage sees profit jump several times over with even a small improvement in the economy. By the same token, profit falls just as fast when the economy turns. A multi-year average operating margin is closer to real strength than a one-year surge.
- “Cutting costs is always good?”
- If you sharply cut advertising or R&D, this year's operating profit rises, but next year's revenue may weaken. If SG&A suddenly drops, it is a good idea to check in the notes which items were cut.
Quick checkIf Robin Bakery's revenue falls 5%, roughly how much will operating profit fall? (Use operating leverage of about 5.1x.)
STEP 3Comparing with industry averages
Operating margins start from a different baseline in each industry. Use real statistics to measure whether a company is strong "for its industry."
The Bank of Korea "Financial Statement Analysis for 2025 (Preliminary)," which we used in Lesson 10 for debt-to-equity ratios by industry, also includes operating margin on sales by industry. These are 2025 averages for companies that undergo external audits. Try tapping the bars.
Source: Bank of Korea "Financial Statement Analysis for 2025 (Preliminary)" (released 2026-06-10), 'Key profitability indicators,' externally audited companies (2023 and 2024 are prior-period figures from the comparative financial statements at the end of each following year). Robin Bakery and Dark Cloud Electronics (hatched bars) are this course's fictional companies and show the same 3-year numbers regardless of year.
The 2025 all-industry average was 6.2%, up from 5.4% in 2024. The driver was electronics, video and communication equipment, which jumped from −3.7% in 2023 to 15.0% in 2025. These numbers show how much the semiconductor price cycle from Learn (Economics) Lessons 3 and 31 can shake the operating profit of an industry with large fixed costs. In 2023, falling chip prices put the whole industry in the red, and when prices recovered, margins rose several-fold. Shipbuilding and other transport also improved for 3 straight years: 2.8% → 7.2% → 11.7%.
By contrast, construction fell from 3.0% to 2.0%, and autos from 6.3% to 4.6%. Food barely moved, staying at 4.4–4.5% for all 3 years, because people do not cut back much on eating even when the economy is bad. Robin Bakery's 12.5% is a high level, nearly three times the food average (fictional). When you see a number like this, the right order is to first doubt it by asking “Is this really possible? Does the company have pricing power? Is it temporary?” and then read the business description (Chapter II).
Find it yourself on DART
In the annual report you opened in Lesson 3, go to III. Financial Matters → Consolidated Financial Statements and open the income statement (or statement of comprehensive income). 1 First check the unit above the table, 2 write down four lines, 'Revenue (sales),' 'Cost of goods sold,' 'Selling and administrative expenses,' and 'Operating profit,' in two columns, current and prior period. 3 Divide operating profit by revenue to get the operating margin for both years, and set revenue growth and operating profit growth side by side. The SG&A breakdown is in the 'Selling and administrative expenses' table in the notes. Item names can differ slightly from company to company.
How to use it in investing
| Earnings headline | First check | Where to look together |
|---|---|---|
| “Revenue up 5%, operating profit up 40%” | Whether the company has large fixed costs, and whether it is just a one-off cost reduction | SG&A notes, gross margin |
| “Record revenue, lower operating profit” | Whether costs rose or SG&A grew | Lesson 13 gross margin, SG&A items |
| “Best operating margin in the industry” | How many years it has been maintained, and the gap to the industry average | III-1 Summary financial information, 3-year comparison |
| “Swung to a loss” | Whether the revenue decline was amplified by leverage | Revenue growth, Learn (Economics) Lesson 5 business cycle phases |
The tendency for the profits of industries with high operating leverage to improve first and by more when the economy recovers also helps when reading the sector environment scores on the Macro Map. Look at them together with the economic phase on the Macro Map.
Not always. Industry averages can be pulled heavily by the results of a few large companies, and even within one industry each company has a different business structure. Operating margin is not a standard for picking a company; it is a signal about which part of the annual report to read in more detail.
Quick checkAn auto parts company had a 2025 operating margin of 6%. How does it compare with the Bank of Korea's auto industry average?
✓What we learned today
- Operating profit = revenue − cost of goods sold − selling, general and administrative expenses (SG&A). For Robin Bakery, 12.0 − 7.2 − 3.3 = KRW 1.5 billion, and the operating margin is 1.5 ÷ 12.0 = 12.5%.
- SG&A is money spent not on making goods but on selling them and running the company. For Robin Bakery it is sales labor KRW 1.3 billion, rent 800 million, advertising 400 million, depreciation 200 million and other 600 million.
- There are variable costs that grow with revenue and fixed costs that stay the same when revenue changes. The larger the share of fixed costs, the more a change in revenue shakes operating profit (operating leverage).
- For Robin Bakery, a 10% rise in revenue lifts operating profit about 51%, and a 10% fall cuts it about 51% (fictional assumption). Both good years and bad years are amplified.
- Operating margins differ greatly by industry. The 2025 averages for externally audited companies were 6.2% for all industries, 15.0% for electronics, video and communication equipment, and 2.0% for construction (Bank of Korea). Compare against the same-industry average and a multi-year trend.
The KRW 1.5 billion of operating profit does not become net income as is. Robin Bakery's net income was KRW 1.2 billion. In the next lesson we filter out, one by one, the things that come between operating profit and net income, such as interest, exchange rates, and proceeds from selling land.
Quiz5-question quiz
Pick an answer and it's graded right away with an explanation.
Q1. Robin Bakery has revenue of KRW 12 billion, cost of goods sold of KRW 7.2 billion and SG&A of KRW 3.3 billion. What is its operating margin?
Operating profit is 12.0 − 7.2 − 3.3 = KRW 1.5 billion. 1.5 ÷ 12.0 = 12.5%. 40% is the gross margin, and 27.5% is SG&A as a share of revenue.
Q2. Which of the following is included in selling, general and administrative expenses?
Store rent is a cost of selling and running the company, so it is SG&A. Flour is cost of goods sold, interest is a non-operating expense, and proceeds from selling land are non-operating income.
Q3. Which statement about a company with large fixed costs is correct?
Because fixed costs stay the same when revenue changes, most of the added revenue is kept as profit, and most of the lost revenue is taken out of profit. This is operating leverage.
Q4. A company with operating leverage of about 5x grows revenue 4%. Roughly how much does operating profit grow?
Multiply the revenue change rate by the operating leverage multiple. 4% × 5 = about 20%.
Q5. In the Bank of Korea's 2025 Financial Statement Analysis (Preliminary), which industry rose sharply from −3.7% in 2023 to 15.0% in 2025?
Electronics, video and communication equipment, which includes semiconductors. It is an equipment-heavy industry, so its operating margin swings widely with the price cycle. Food stayed almost unchanged at 4.4–4.5% for all 3 years.
NextTerms · Next lesson · Related tools
Profit from the core business: revenue minus cost of sales and selling, general and administrative expenses.
Selling and administrative expensesSG&ACosts not of making goods but of selling them and running the company. They include sales staff labor, rent, advertising, and depreciation on sales equipment. They are abbreviated as SG&A.
Operating marginOperating marginOperating profit divided by revenue. It shows how many won are left from the core business per 100 won of revenue. Normal ranges differ greatly by industry.
Fixed costFixed costA cost that barely changes for a given period even as revenue rises or falls. Rent, salaried staff pay, and equipment depreciation are typical examples.
Variable costVariable costA cost that rises and falls with sales or output. Raw material costs are the typical example.
Operating leverageOperating leverageThe phenomenon in which, because of fixed costs, operating profit changes several times more than sales do. It is amplified by roughly (sales − variable costs) ÷ operating profit. It is larger in industries with heavy equipment.
DepreciationDepreciationSpreading the purchase price of equipment over its years of use and expensing it each year. It is an expense for which no cash goes out that year.
RevenueRevenueThe total amount a company earns by selling goods and services. It is the amount before deducting costs.
Income statementIncome statementA table showing revenue and expenses over a period and the resulting profit. Under K-IFRS, it also includes other comprehensive income and is called the statement of comprehensive income.
Cyclical stockCyclical stockAn industry or stock whose earnings swing widely with the business cycle. Semiconductors, chemicals, steel, autos and shipbuilding are typical examples.
Put what you learned to use right away
Macro Map→Learn (Economics) Lesson 5 · The economy has four seasons too→This is educational material and not investment solicitation. There is no guarantee that past relationships will repeat in the future.